Caravan to a Million successfully spotlights the Caravan/RV industry and Caravan Shows 72% of participants advised that the trade promotion put caravanning/RVing ‘Front of mind’. Launched in February and designed to focus on caravan/RV trade businesses and industry-run caravan shows now in its third month, it continues to drive consumers to visit their local dealership, service/repairs plus attend their state-run caravan show. With over 650 participating trade businesses this is truly a national campaign, with each participating business having reached printer POS packs plus digital assets, it ensures that consumers are receiving a unified national message. Consumers are rewarded with Free entries for visiting a local participating business, or attending a show and the quantity of entries increases when they purchase a caravan, product or service. It is fantastic to see businesses incorporate the promotional assets provided and utilise them in their advertising and promotional efforts. https://youtu.be/1G13nhsH9M8?si=cHRTtkMfoWhhuji6 Caravan Industry Association of Australia continues to invest heavily in connecting the campaign with Australians, in addition to working with each trade state association it is undertaking a significant investment in digital, social media and paid digital advertising across major platforms. This includes a range of TVC quality assets and an endorsement partnership with industry personality ‘Macca’ McGowan.